What does EMAAR mean in Management?

Emaar

Emaar Properties (Emaar Developments or simply Emaar) is an Emirati multinational real estate development company located in the United Arab Emirates. It is a public joint-stock company, listed on the Dubai Financial Market, and has a valuation of US$15.5 billion as of June 2021. With six business segments and 60 active companies, Emaar has collective presence in 36 markets across the Middle East, North Africa, Asia, Europe and North America. Emaar Properties Dubai is one of the largest real estate developers in the UAE and is known for various large-scale projects such as developing Burj Khalifa, the tallest building in the world. In 2021 and 2022, Emaar generated controversy when their Marassi project on Egypt’s mediterranean coast caused widespread erosion and great environmental damage of nearby beaches. Widespread outrage on social and traditional media has since been directed at the real estate firm, demanding reimbursement and an explanation. Emaar is said to have deviated from the building permits granted by Egyptian authorities to their project, hence creating unforeseen environmental deterioration of the surrounding beaches. Emaar was seen to ignore those concerns and to carry on with their damaging project activities.

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